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Microsoft’s Ad Campaign: New Family – [Briefly]

Fri, Sep 12, 2008 by Arron

Apple Related, Microsoft, Software, Web, YouTube Picks, advertising



The ad you see above is the second coming of the $300M ad campaign being ran by Microsoft, released yesterday. In it we see Jerry Seinfield and Bill Gates interact with a ‘new family’ throughout their daily life. The ad try’s to compare ‘real life’ scenarios with that of Microsoft Windows …

“… Are there any monsters in this story? – Yes, but it’s OK, there’s a firewall …”

As with the first episode in the series – yes it’s a series, *sigh* – these adverts leave you, or they leave me, thinking ‘Why?’ Adverts are meant to capture your attention within 30 seconds, and if they don’t, then they’re obviously not very good. These ‘adverts’ if you can call them that, are just waayy too long Bill … waayy too long.

The real question I think we should be asking ourselves is:
What are Microsoft trying to Achieve?

This is either really clever marketing which will make sense further down the line,
or Microsoft just killed the Windows branding, completely.

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Author Info

Arron - who has written 369 posts on RazorianFly.

Hi, I'm Arron. I'm 19 and I am currently working as a freelance graphic designer. I love all things Apple, own an iMac and iPhone 3G and follow Apple events closely. I've been into graphic design for just under 7 years now, and I recently started offering iPhone Interface Design to developers who need it. I also recently co-founded our brilliant new URL, E_mail and Notes Shortening Service, RFly.me. I'm on Twitter, YouTube, Vimeo and Facebook! Want to know more about our team of editors? - Check the about page.

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