Apple’s New iPad Ad: “It’s Crazy Powerful. It’s Magical.”

Apple’s New iPad Ad: “It’s Crazy Powerful. It’s Magical.”


Apple’s use of the word ‘Magical’ in its advertising campaigns is starting to get to me. While its obviously done for marketing purposes, and it’s working, magical should be left to the guys over at The Magic Circle.

Today, news network @Mashable is reporting Apple has released a new advert for the device, again calling it magical.

The ad depicts the iPad being used by a wide spectrum of people both young and old, in a number of different environments and places, aimed at showing the audience it’s “crazy powerful” functionality and adaptability to a work or home environment.

Don’t get me wrong, I love the iPad as much as the next guy. Heck, I own one .. but Apple, please stop calling this device magical. Okay? The ad is also available on Apple.com.