If you’re not yet aware, last week Apple’s new take on mobile advertising dubbed ‘iAds’ launched in the US. But according to Bloomberg, Apple is using it’s customer base to gain an advantage over other companies in the mobile advertising space. For example, @Google’s AdMob.

According to a report published by Bloomberg today, Apple is using its current customer database to pull consumer information for the purpose of serving targeted adverts through iAds.

The report states:

Unilever, which began working with Apple in May on a campaign for its Dove Men+Care soap, is using iAd to zero in on married men who are in their late 30s and have children.

“Apple then overlays that with the iTunes information and targets quite well and quite surgically,” said Rob Candelino, marketing director at Unilever, based in London and Rotterdam.

Apple doesn’t share information on individuals, Candelino said. Instead, Unilever can choose to advertise in certain “buckets” of applications, such as those on news or entertainment, based on characteristics of its users.

Targeting adverts served through iAds would definitely give Apple a leg up on Google as, as MacRumors notes, Google’s AdMob service doesn’t yet have direct access to demographic information in relation to the iTunes Store or its vast customer base.

[via @MacRumors]