iAds. Apple’s new advertising platform which supposedly combines the interactivity of online ads, with the emotion seen in television-based ads. But with the service having been available since July 1st to US developers, how is it fairing?

Well according to Kenneth Ballenegger, it could be better. Ballenegger, developer of iOS-based application iLaugh today posted an argument to his own blog in which he slates Apple’s new iAd platform isn’t all that great, compared to Google’s @AdMob.

In the argument, Ballenegger claims to have made roughly $1,400 a day since the launch of iAds, stating that “the reality is iAd generates less revenue than my previous first option, Google AdSense for mobile.”. He claims an eCPM (eCPM is a measure of the total revenue of the developer through advertising and other revenue options, per click.) of $10-$15.

But the claims counter act another report from a further iOS developer, Jason Ting, and his app iPhone 4 LED flashlight app, with Ting publishing that he has seen $1,372.20 in revenue since the launch of iAds over 9,300 impressions. An eCPM of $147.55.

@9to5Mac notes:

We now have two sources which do confirm one thing: iAds are off to a strong start and eCPM income from the service presently exceeds that won from other ads services for mobile, meaning Apple’s move into becoming an ads firm is off to a strong start.

[via @9to5Mac]