According to MacRumors who is reporting via ArsTechnica’s Jacqui Cheng, Apple has today started the roll out of its new iAds advertising platform for developers.

The news comes as Apple has updated its iAds developer page which now invites developers to join the new emerging digital ad platform.

The updated page reads:

iAd for Developers. A great way to promote your applications.

You can now purchase iAd advertising to promote your app to millions of users across the iAd Network. With iAd for Developers, users can download apps from the App Store without leaving the app they’re in. It’s easy to get started, contact us today and learn how you can drive more downloads of your app with iAd for Developers.

Launched on July 1st in the US, the new advertising platform combines the interactivity of online ads with the emotion seen in television-based ads. App Store developers interest in the platform now can contact Apple direct now via this form.

[@ArsTechnica via @MacRumors]