In a survey conducted on just under 3,000 U.S. consumers, ChangeWave Research found that almost 2,812 were planning on buying a notebook computer this holiday season. That’s up 10% on last year – and of that 10%, the company found that over 36 percent were planning on buying an Apple computer.
Executive Report Summary
[ChangeWave via TouchReviews]
Consumer Electronics spending is up for the holidays and will exceed last year according to a November ChangeWave survey of 2,812 U.S. consumers – and much of it is being driven by Apple (AAPL), which is having the most explosive holiday season in its history. The new ChangeWave survey took a close-up look at home entertainment shopping for the holidays, including consumer demand trends for laptops, desktops, iPads, e-readers and other personal gadgets – along with the biggest winning and losing electronics retailers. Report details include: (A) Overall consumer electronics spending – past two years comparison (B) Changes in planned buying for laptops, desktops and Netbooks (C) A close look at demand for Apple (AAPL), Dell (DELL) and Hewlett-Packard (HPQ) computers (D) Momentum electronics items for the holidays (E) The Apple iPad and emerging Tablet market – including demand for the Research in Motion (RIMM) PlayBook, Samsung Galaxy Tab, and H-P Slate (F) Cannibalization of other products due to Tablet momentum (G) iPad Satisfaction Ratings (H) Wireless service providers future iPad buyers plan on using – Verizon vs. AT&T (I) Leading home entertainment retailers including Amazon (AMZN), Best Buy (BBY), Costco (COST), and Wal-Mart (WMT), among others (J) e-Reader market demand – including a close look at the iPad vs. Amazon Kindle (K) Types of content being read on an Amazon Kindle compared to Apple iPad (L) Outlook for overall Holiday Spending.