Analyst: It’s Going To Be A “Monster Holiday Season” For Apple (AAPL)




In a survey conducted on just under 3,000 U.S. consumers, ChangeWave Research found that almost 2,812 were planning on buying a notebook computer this holiday season. That’s up 10% on last year – and of that 10%, the company found that over 36 percent were planning on buying an Apple computer.

Executive Report Summary

Consumer Electronics spending is up for the holidays and will exceed last year according to a November ChangeWave survey of 2,812 U.S. consumers – and much of it is being driven by Apple (AAPL), which is having the most explosive holiday season in its history. The new ChangeWave survey took a close-up look at home entertainment shopping for the holidays, including consumer demand trends for laptops, desktops, iPads, e-readers and other personal gadgets – along with the biggest winning and losing electronics retailers. Report details include: (A) Overall consumer electronics spending – past two years comparison (B) Changes in planned buying for laptops, desktops and Netbooks (C) A close look at demand for Apple (AAPL), Dell (DELL) and Hewlett-Packard (HPQ) computers (D) Momentum electronics items for the holidays (E) The Apple iPad and emerging Tablet market – including demand for the Research in Motion (RIMM) PlayBook, Samsung Galaxy Tab, and H-P Slate (F) Cannibalization of other products due to Tablet momentum (G) iPad Satisfaction Ratings (H) Wireless service providers future iPad buyers plan on using – Verizon vs. AT&T (I) Leading home entertainment retailers including Amazon (AMZN), Best Buy (BBY), Costco (COST), and Wal-Mart (WMT), among others (J) e-Reader market demand – including a close look at the iPad vs. Amazon Kindle (K) Types of content being read on an Amazon Kindle compared to Apple iPad (L) Outlook for overall Holiday Spending.

[ChangeWave via TouchReviews]