Sure, we all know the iPhone is popular, but as each new product, incremental hardware (and software) update has been released, the iOS family has grown to become an ever-more larger part of Apple. In fact, so large that Apple is now thought to be earning roughly 65% of it’s entire company revenue from iOS devices.
These figures come in a form of a new report published by market researchers Asymco who have been analyzing both Apple and the market as a whole for years.
“iOS powered products (which did not exist three and a half years ago) generated 65% of all sales in the last quarter. OS X powered products generated 20% of sales. That’s a noteworthy combined total of 85%,” Horace Dediu writes.
[Asymco via 9to5Mac]
He also notes that sales of OS X software and apps yielded another $786 million or 3% of total, suggesting another $600 million revenue comes from Apps sales at iTunes.