Apple’s “1984″ Macintosh Ad. The Facts.


Earlier today, we told you about Motorola’s new superbowl ad entitled “Goodbye 1984″. But for those out there who are yet to see this iconic commercial, Motorola’s revised take will have little meaning, apart from perhaps the works of George Orwell himself.

Steve Hayden of AdWeek, who worked at TBWA Chiat/Day, the advertising firm who scripted (and originally created) the ad for Apple back in 1984, today offers up the following collection of interesting facts behind undoubtedly one of the most iconic commercials ever ran on television.


The brief for “1984” was simple: Steve Jobs said, “I want to stop the world in its tracks.”

We ran a 30- second version of “1984” in the top 10 U.S. markets, plus, in an admittedly childish move, in an 11th market—Boca Raton, Fla., headquarters for IBMʼs PC division.

“1984” also ran in theaters through ScreenVision. One theater owner was so enamored with it, he ran it for a month after the buy was over.

Apple co-founder Steve Wozniak saw the spot and offered to pay half the cost of running it out of his personal checking account.

[AdWeek via 9to5Mac]

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