Apple Japan Kicks Off New Year With “Lucky Bags” (Fukubukuro) Event

Apple Japan Kicks Off New Year With “Lucky Bags” (Fukubukuro) Event


As reported by Tech in Asia, (via MacRumors), Apple Japan has kicked the new year off by offering its customers “lucky bags” as part of a modern retail tradition. The Japanese tradition of “lucky bags,” (referred to locally as “Fukubukuro”), sees various retailers throughout the region offer bags to customers which are filled with an assortment of that retailer’s products, with the products included in these bags reduced significantly from their original prices.

In exchange for receiving this hoard of goodies at a discounted rate the retailers involved have a policy in which no refunds are given, leaving the customer to accept what is contained in the bag they are given.

High up on the retailer list for “lucky bags” this year was Apple, who, according to the report, has begun offering its Japanese customers lucky bags which reportedly cost in the region of 33,000 yen(US$430). Macotakara has posted a full gallery of photos from Apple’s “lucky bags” event, alongside the following video, showing customers in one Japanese store actually receiving their own bags of Apple products.