Verizon CEO Pulls Out Of CES Keynote

Verizon CEO Pulls Out Of CES Keynote

In other news, President and Chief Executive Officer of Verizon, Lowell McAdam, has reportedly pulled out from appearing at the telecom network’s scheduled keynote at the Consumer Electronics Show, due to take place next month. According to Reuters who confirmed the decision, a company spokesman for the firm noted that a recent “scheduling change” was the reason McAdam would be unable the event, with another executive now expected to take his place.

Running from January 10-13, CES is one the world’s largest consumer-focused trade shows in which retailers from across the planet are given a global stage to present what future products and technologies they plan to bring to the market throughout this year, and in the years to come.

However, Version isn’t the only company who is making headlines regarding its possible no-show at the event this year. Just last month, in fact, you may remember we reported that tech giant Microsoft has also announced it would be withdrawing its involvement in the years which are to follow, with the company announcing that 2012 will be the last year in which Microsoft will host both a dedicated booth and keynote at the event.

Citing a re-think of product strategy moving forward, the firm noted that the decision arrived as it believes trade shows had run their course for the company, opting in the future to use the power of social media and physical stores to connect to its growing customer base.

[via AppleInsider]