Apple Thought To Be Seeking Launch Partnerships For “iTV”

Apple Thought To Be Seeking Launch Partnerships For “iTV”


According to a new report by The Globe and Mail this afternoon, Apple could now be looking to secure launch partnerships with both Rogers and BCE to allow the distribution of content through its rumored television set – (which reportedly carries the codename “iTV”).

Claiming that both companies have had the long-rumored product in their labs for ‘quite some time’, the newspaper goes on to highlight that Apple is thought to be looking for several partner who can provide both wireless and broadband capabilities.

“They’re not closed to doing it with one [company] or doing it with two,” said one source who is familiar with the talks. “They’re looking for a partner. They’re looking for someone with wireless and broadband capabilities.”

As for how such a device will be controlled – (according to the report) – Apple’s television will be controllable only via the use of either a person’s voice or hand gestures. Previously described as the “the stuff of science fiction,” Nick Bilton for The New York Times in October detailed that customers will “simply talk” to Apple’s television set, with phrases such as; “Put on the last episode of Gossip Girl,” “Play the local news headlines,” “Play some Coldplay music videos,” … and Siri will handle the rest.

You aren’t going to want to flip through file folders or baskets of content, checking off what you want. Telling Siri to “play videos of cute cats falling asleep” would return an endless YouTube stream of adorable napping fur balls.

Particularly interesting about today’s report, however, is the claims that the device will feature no “physical” interface. Instead, the paper cites that the television will suggest content for the user, with them then able to control the TV set from directly from where they’re sitting with (what sound like) Minority Report-style hand gestures.

An on-screen keyboard, meanwhile, can also be activated in a similar manner, allowing viewers to surf the web, conduct video chats and use social media sites such as Twitter and Facebook – all without any physical interface.

Today’s report follows a report which broke yesterday afternoon, in which it was reported that U.S cable operators were expected to benefit the most from the rumored introduction of such a television product.

[via MacRumors]