Despite initial reports on the new Apple TV seemingly not able to clarify whether or not content from media giants Universal and Fox would be available for (re)-download via iCloud, a HBO spokesperson has this week confirmed that the firm is, in fact, ‘working towards’ allowing users to re-download content from both providers over the iCloud network in the coming weeks.
According to the The Wall Street Journal, HBO has already revised the terms and conditions with its partner Warner Bros. Studios to allow the re-downloading of content to iCloud users, with HBO itself now said to be working to ‘loosen’ restrictions in relation to content provided by other sources.
HBO isn’t planning to give up its exclusive windows, for which it pays hundreds of millions of dollars a year, and which allow it to beam movies to its online service HBO Go as well as to its traditional TV channels. But HBO is relaxing terms to let users of iCloud and other services send movies they already own to other devices during those windows, an HBO spokesman said.
HBO agreed to loosen its arrangement with Warner Bros., which is working with iCloud, and also is in talks with Universal and Fox to do the same, the spokesman added.
As for how long you can expect to wait before this content is available to you for re-download via the cloud? – sources for Fox reportedly noted that the firm expects a resolution could be met “within weeks”. Universal content is also expected to become available for re-download on the service, ‘soon’.
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