Genius Or Stupid? – The Fragrance Which Smells Like A Freshly-Opened MacBook Pro

Genius Or Stupid? – The Fragrance Which Smells Like A Freshly-Opened MacBook Pro

Okay. This one was so bizarre that we had to make a new category for it.

See, there’s this group of artists in Australia, who, (using aromatic ingredients sourced from suppliers in southern France), claim to have been able to create a fragrance which resembles the smell of freshly-opened, recently-unsealed Apple products — specifically, the MacBook Pro.

And, we’re deadly serious.

The team consists of Jarrah de Kuijer, Simon McGlinn, and Gavin Bell, who it is noted have this week teamed up with fragrance company Air Aroma to bring their Apple unboxing scented dreams to life.

So, How Do They Do It?

To replicate the smell a brand new unopened Apple [portable] was sent to our fragrance lab in France. From there, professional perfume makers used the scents they observed unboxing the new Apple computer to source fragrance samples.


Air Aroma fragrance designers then used these samples as ingredients to create a range of signature blend fragrances. The blends, each with unique recipes were then tested in the Air Aroma laboratory until a final fragrance was ultimately selected.

Once the researchers had completed their testing, the MacBook Pro was reportedly whisked back to Australia(a cool 50,000kms) – and returned to the original client along with the “scent of an Apple MacBook Pro.”

Thankfully, they have no plans for mass-manufacture (yet) – However, the group do plan to show off the fragrance at an art exhibition which they’re holding in Melbourne between April 20 and May 12.

iDownloadBlog has the full details.