Marvel’s ‘The Avengers’ Hits Blu-ray September 25. Second-Screen Experience Lands On iPad, Later This Month!

One of the best-selling movies of 2012 is about to hit your screens in Blu-ray, but not before the blockbuster receives some well deserved second-screen action for Apple’s iPad.

Yes, Marvel Studio’s new hit ‘The Avengers’ will be available on Blu-ray disc format starting September 25, 2012, and those who can’t wait that long will be pleased to hear the movie’s companion app will be available for download on iOS, later this month.

Already listed on Amazon for $35, the movie will be available in a variety of disc formats, including a Blu-ray 3D four disc set, DVD disc set, normal Blu-ray disc set, as well as being available for digital download.

Alongside the release of the movie on Blu-ray and DVD, fans of Marvel and its latest on-screen adaptation will also be able to take advantage of ‘The Avengers Initiative: A Marvel Second Screen App’, an application designed specifically for iOS which will offer more on the movie, its characters, exclusive photos, interactive comics, video content, and more. The app will also be updated on a bi-weekly basis.

Press release embedded below.

PRESS RELEASE

And For The First Time Ever, Marvel Launches An All-New Second Screen App That Provides Fans With Unprecedented Access To Exclusive Content

BURBANK, Calif. June 29, 2012- Coming this fall, the third highest-grossing movie of all time and the #1 movie in the world, “Marvel’s The Avengers” assembles as you’ve never seen it before on Blu-ray 3DTM, Blu-rayTM, DVD, Digital and On-Demand platforms on September 25, 2012. In anticipation of this release, Marvel is also launching an all-new App in July – “The Avengers Initiative: A Marvel Second Screen App” (available for the first time on iPhone) – that gives fans unprecedented access to exclusive content building up to the home entertainment release.
The announcement comes as “Marvel’s The Avengers” crossed the incredible $600 million domestic box office threshold on June 26 – only the third film in history to do so. It has now grossed an estimated $1.44 billion globally.
Providing viewers with the ultimate in-home experience, the premium 4-Disc Blu-ray Combo Pack provides 5-unique ways to enjoy “Marvel’s The Avengers” (on Blu-ray 3D, Blu-ray, DVD, Digital Copy and Digital Download of “Avengers Assembled” Music from and inspired by the film) and brings to life the Super Hero team-up of a lifetime in a whole new dimension on Blu-ray hi-def with stunning visual effects, superior sound and unparalleled bonus content.

Extras include a gag reel, a first for a Marvel Studios film, the chance to hear from the cast and Joss Whedon on their experiences in bringing these larger than life characters to the big screen, a behind-the- scenes look at the groundbreaking visual effects and stunning cinematography, the creation of S.H.I.E.L.D.’s Helicarrier, Soundgarden’s “Live to Rise” Music Video, deleted scenes and more!

Also for the first time ever, fans will be able to enjoy even more of the Marvel Universe via the all-new “The Avengers Initiative: A Marvel Second Screen App.” By downloading this onto a secondary device, consumers will be able to gain unprecedented access to exclusive content building up to the home entertainment release on September 25. Pieces will be unleashed bi-weekly in July & August and weekly in September leading up to a full immersive experience accompanying the film on Blu-ray.

Content includes special access to the S.H.I.E.L.D. database, becoming a S.H.I.E.L.D. agent, invitations to “special missions” either remotely or in the field, links to character profiles, stories and scenes, interactive Marvel digital reader comic books and more. App owners will receive push notifications whenever new content is uploaded and available for their viewing.

The full range of “Marvel’s The Avengers” home entertainment offerings and bonus features are as follows:

PACKAGING & BONUS FEATURES:
4-Disc Combo Pack (Blu-ray 3D+Blu-ray+DVD+Digital Copy+Digital Download of the “Inspired By” album)

DISC SPECIFICATIONS:
Street Date: September 25, 2012 (Direct Prebook: 7/31; Distrib. Prebook: 8/14) Suggested Retail 4-Disc Blu-ray Combo Pack = $49.99 U.S./$59.99 Canada Pricing: 2-Disc Blu-ray Combo Pack =$39.99 U.S./$46.99 Canada
1-Disc DVD = $29.99 U.S./$35.99 Canada Digital & On-Demand = please check with your television provider or favorite digital retailer for pricing Feature Run Time: 143 Minutes Ratings: U.S.: PG-13 (bonus features not rated) Aspect Ratio: Blu-ray & DVD = 1.78:1 Audio: Blu-ray 3D & Blu-ray 2D = English 7.1 DTS-HDMA, French-Canadian 7.1
DTS-HDHR, Latin Spanish 5.1 Dolby Digital, English DVS 2.0 Dolby Digital DVD = English/Latin Spanish/French Canadian 5.1 Dolby, English DVS 2.0 Dolby Digital Languages/Subtitles: English, French & Spanish

2-Disc Combo Pack (Blu-ray + DVD) Bonus Includes:
Same as the 4-Disc Combo Pack above
1-Disc DVD Bonus Includes:
Audio Commentary-With Joss Whedon
High-Definition & Standard Definition Digital Bonus Includes:
Second Screen
Assembling the Ultimate Team
A Visual Journey
Gag Reel
Deleted Scenes
Audio Commentary-With Joss Whedon
Soundgarden Music Video-”Live to Rise”
Assembling the Ultimate Team
Second Screen
Assembling the Ultimate Team
A Visual Journey
Gag Reel
Deleted Scenes
Soundgarden Music Video-”Live to Rise”

And more!
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/ Engadget