WSJ: Apple Working On Smaller Tablet, Launch Is Nearing

WSJ: Apple Working On Smaller Tablet, Launch Is Nearing


As much as we continually want to throw all these rumours surrounding the possible introduction of a smaller iPad in the nearest bin labelled “disregard,” they seemingly just won’t go away!

Continuing to cite that Apple is working on a smaller version of its highly-popular iPad this week is The Wall Street Journal, who notes that Apple’s contracted component suppliers in Asia are reportedly “preparing for mass production in September of a tablet computer with a smaller screen than the iPad.”

The report arrives citing “people familiar with the situation” and alongside this suggests a launch for Apple’s smaller tablet – tentatively referred to as the “iPad Mini” – may be nearer than most think.

Personally? – We just have Steve’s (now) famous words on 7-inch tablets ringing in our ears. For those who didn’t catch Jobs talking about his thoughts on this subject during the firm’s Q4, 2010 earnings call:

“Just a handful of credible entrants. Almost all use 7″ screen, compared to iPad at nearly 10″ screen. 7″ screen is only 45% as large as iPad’s screen. Hold an iPad in portrait view and draw a horizontal line halfway down. What’s left is a 7″ screen…too small. There are clear limits to how close elements can be on the screen before users can’t touch accurately. We believe 10-inch screen is minimum necessary.”

Yeah.