I had to tell you that 56-year-old Apple CEO and Chairman, Steve Jobs, had reportedly passed away.
Some say it’s silly to get emotionally involved over the head of global corporation passing away. After all, you are the customer buying the company’s products. But I’d known no different. When Steve died, I can sit here honestly now and say I truly felt like I’d lost a relative. A loved one.
Fresh out of college I’d started RazorianFly to blog about the one thing I was truly passionate about at the time. Apple. I never – in my wildest dreams – thought it would reach the 100K per month readership that the site sits at today. I was just one kid out of college, looking around with what to do with my life.
I have been fortunate enough over the last 4-years that RazorianFly has grown to such a level that it is now able to sustain my living full-time, and I am wholly grateful and thankful to you all for this.
Really, I am.
Without Apple, however, there would be no RazorianFly. I’m pretty sure of that. In fact, I remember the first moment I fell in love with Apple and its approach to design. I was sitting in college and ogling the iMac G5‘s they had on show at the time, wondering when would be the day I too would own one. The genie animation for the minimizing of apps blew me away, and the way OS X Dashboard rippled like water when adding a new widget … – I just had to have a Mac.
I was Apple through-and-through.
After the purchase of an Intel-based iMac at the end of 2007, (having seen the announcement of the original iPhone in January of that year), I begged, borrowed and raised the money for the purchase of my first iPhone – the iPhone 3G. It was gorgeous. The approach to the user interface Apple had took, not to mention the plastic white back which matched the look, colour and feel, of plastic I had previously seen on the iMac G5 just a few months ago — I was sold.
From then on out I replaced my iPhone every year on a contract basis, until Apple offered, (and I could afford), to buy the handset otherwise. The iPhone 4S was the first handset I could truly afford to buy on an unlocked basis, directly from Apple. By the time the iPad was released in 2010, I was in too deep. Steve had a way of making you believe you needed to have what he was showcasing – and, my God, I did.
Based off the general user experience my iPhone had offered me so far, in March 2010 I purchased the iPad. It changed my world. I felt like I was living in the future. They called it a ‘tablet’ … a slim, thin device that you could actually touch the internet on — and the apps? … Well, those I’d had on the iPhone.
But, never like this.
These applications were different. Whether it was the larger screen, the fact that I could put the device in my bag and take it anywhere I wanted. I wasn’t ready for my iPad to become a central point of my life. The iPad became physically attached to me. I took it everywhere. I didn’t want to leave it. In fact, I’d go as far as saying I had an emotional relationship with the device.
Silly, I know.
The experience that my original iPad would provide, though, would ultimately go on to seal my purchase of the iPad 2, and iPad 3. With RazorianFly now at a point where I felt I could make it into a company, (which, after a few years of self-assessment, later became RazorianFly Limited), in between those two products, though, Apple’s seductive and genius marketing tactics would see me pick-up another product I didn’t personally see a need for before I purchased the iPad.
I bought an Apple TV.
I only had a small TV at the time, and the thought of being able to rent and buy movies in my living room was astounding. The product wasn’t as ‘flawless’ as my other Apple experiences had been, and sure, I lost a little faith in Apple because of it. But I couldn’t help it, with the announcement of the device’s second-generation on September 1, 2010, I bought in.
The experience of the revamped Apple TV was much better, and I wasn’t prepared for the black magic that would follow. AirPlay? … You mean to say I could wirelessly transmit what I was doing on my iPad, to my TV … without a wire? – Woah!
The magic was back. I generally forgot about the previous problems I had with my first-generation Apple TV … and instead was ogling at the tiny shiny black box sitting in front of me.
That October, I would go on to purchase the iPhone 4S, and later an iPad 2 for my brother, and two further 8GB iPhone 4‘s for my mum and dad as Christmas presents.
This is what Steve did to me, personally, and my family. My dad is now starting his own business using a Macintosh. My mum uses her iPhone 4 to keep in touch with me and my brother through FaceTime — and I have not only been allowed to blog about Apple products for a living, but I also use the Apple products I blog about, personally – and I wouldn’t have it any other way.
Thank you, Steve.