Samsung: What Price Hike?

Samsung: What Price Hike?


Despite a report by Chinese-language newspaper Chosun Ilbo claiming otherwise, The Street’s Chris Ciaccia is out with a new report this evening in which he notes that Samsung has not raised the prices of its a-series application processors which it currently sells to Apple for use in its iPhone, iPod touch and iPad, adding that the company has no immediate intention to do so.

According to Chosun’s previous report, Samsung Electronics was originally thought to have approached Apple over a planned significant price raise to its a-series processors – (known as “application processors”), following the company being order by a U.S-based court to pay Apple $1.05 Billion in damages over recent litigation.

The paper’s source added that Apple had allegedly first “disapproved” this request, before “finding no replacement supplier” and accepting the increase.

However, it now appears this report was completely inaccurate. Relaying comments from a Samsung official, Ciaccia reports:

After reports earlier in the week that the South Korean technology giant was raising application processor (AP) prices on Apple by as much as 20%, a Samsung Electronics official denied the reports to The Hankyoreh, a Seoul-based newspaper.

The unnamed official noted that prices are set at the beginning of the year and aren’t changed easily.

Notably, Samsung has also expressed its feelings regarding Apple’s recent settlement with long-time market rival HTC this week, with J.K. Shin, the head of Samsung Electronics’ mobile unit, quoted as noting the company has “no such intention” to settle with Apple over its ongoing legal battles with the firm.