Google Debuts Cloud-Based ‘Music Matching’ Feature To Compete With iTunes Match

Google Debuts Cloud-Based ‘Music Matching’ Feature To Compete With iTunes Match

Announced by the company on Google+ yesterday, Google is this week rolling out a new feature for music purchased through its Google Play store, now seeing the purchased tracks in your library wirelessly matched to their cloud-based, higher quality alternatives.

The functionality mirrors that of Apple’s own iTunes Match service, which – for $24.99 a year – will scan a user’s music library and give them access to streamable, higher quality versions of those tracks in the cloud, ready to stream on any device they choose, whenever they want.

“Traveling this season and want to make sure your music goes with you? – Add up to 20,000 songs from your music collection to Google Play and stream it to your Android devices and your computer, anywhere you go,” the announcement read.

“Our new music matching feature gets your songs into your online music library on Google Play much faster. We’ll scan your collection and quickly rebuild it in the cloud – all for free. And we’ll stream your music back to you at up to 320 kbps.”

The feature reportedly first launched across Europe last month, and with yesterday’s announcement Google finally brought the long-awaited ability to serve music from the cloud to those in the U.S.

Of course, the big difference here is that Google isn’t charging its users for this ‘cloud locker’ functionality. You can try the new feature today, by heading over to

/ MacRumors (h/t)