The CBBC (or Children’s BBC) on Friday awarded Apple Senior Vice President of Industrial Design, Sir Jonathan Ive with a gold ‘Blue Peter’ badge. First broadcast to viewers in 1958 on BBC One, Blue Peter is officially the world’s longest-running children’s television programme, with 4,698 episodes shot to date.
Focusing on news and current events, while also involving and engaging children in ongoing national activities and events happening around the country, in May 2012 the BBC announced, (presumably due to falling audiences), that the show would only be broadcast on CBBC going forward.
The show awards ‘Gold Badges’ only in very exceptional and rare circumstances, for “really outstanding” achievements, (for example: Saving someone’s life, or showing amazing bravery and courage in a particular area).
According to CBBC, Ive is considered a true “inspiration” to children around the world, and thus has been awarded the Gold Blue Peter Badge for his continued efforts relating to the design process involved in creating products, (such as the iPod and iPhone) , that many children use and take advantage of today.
Watch Ive receive his Gold Blue Peter Badge, below.[alert="error"]Note: This video requires Adobe Flash.[/alert]