Taking full advantage of what is bound to have been one of the biggest television audiences of the year, Apple earlier this morning aired a new ad during the Oscars for its iPad product line.
The ad, entitled “Hollywood,” stays true to the style of company’s previous two ads – ‘Alive’ and ‘Together’ – seeing Apple use a myriad of words to describe a certain set of apps available on its App Store.
In the case of “Hollywood,” the apps showcased, and the words used to describe their functionality, specifically reflect the magic and awe that is Hollywood, with Apple choosing to use the age-old industry saying: “Lights, Camera, Action” to reenforce the ad’s main focus point.
The new ad is now available to watch on Apple.com.
/ Apple
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