Over the weekend, some of you out there may have seen that Apple pushed out a small (but notable) change to its digital content store — specifically, its App Store. The company on Friday added the line ‘Offers In-App Purchases’ to all apps on its iTunes App Store which contain the ability for users to purchase content using its iTunes-driven in-app purchasing system.
Previously, the only initial indicator that an app a user was about to buy offered in-app purchases was a small section on the app’s iTunes description page entitled “Top In-App Purchases.” However, for those too young to understand what this meant, (or those parents who simply hadn’t familiarized themselves with Apple’s in-app purchasing system), this small indicator may have been easy to overlook.
With the addition of the words ‘Offers In-App Purchases’ above the fold of an app’s description, appearing right underneath the actual purchase point on iTunes app pages, though, the company has definitely made the presence of in-app purchases more known to its users.
As for if this will reduce user claims central to the fact that an app’s in-app purchases are not being advertised prominently enough? — Well, that is yet to be seen. One thing is clear, though. We imagine it’s going to be pretty hard to make any such claim going forward, given the company is now explicitly telling the user the app they are about to buy, (before they actually tap the ‘buy’ button), may require them to purchase more content in the future to extend their experience.
/ MacRumors (h/t)