Apple Awarded $30 Million iPad Deal From LA Unified School District – [PRESS RELEASE]

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Alongside finally bringing the Apple TV out of its “hobby” status – (with the company earlier tonight adding: Watch ESPN, HBO GO, Sky News, Crunchyroll and Qello to the TV-connected box) – Apple has tonight also announced a major deal with the Los Angeles School Board of Education.

The new deal will see the Cupertino company facilitate the roll out of iPads to every student across 47 campuses in the Los Angeles Unified School District, this Fall.

“Schools around the world have embraced the engaging and interactive quality of iPad with nearly 10 million iPads already in schools today,” Apple’s Senior Vice President of Worldwide Marketing, Philip Schiller, said.

The deal between Apple and the Board will cost $30 Million Dollars.

Full press release follows.


Press Release

Apple Awarded $30 Million iPad Deal From LA Unified School District

CUPERTINO, California―June 19, 2013―Apple® today announced it received the Los Angeles School Board of Education’s approval to begin a massive roll out of iPad® to its students across the school district starting this fall. The $30 million commitment for iPads is the first phase of a larger roll out for the country’s second-largest public school district.

“Education is in Apple’s DNA and we’re thrilled to work with Los Angeles Unified public schools on this major initiative as they plan to roll out iPads to every student across 47 campuses this fall,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “Schools around the world have embraced the engaging and interactive quality of iPad with nearly 10 million iPads already in schools today.”

“The Board voted unanimously for Apple because iPad rated the best in quality, was the least expensive option and received the highest scoring by the review panel that included students and teachers,” said Jaime Aquino, LAUSD Deputy Superintendent of Instruction. “The vote is another step forward in the District’s plan to equip every one of its students with a device by 2014. When completed, the LAUSD will become the largest district in the nation to provide each of its students with the technology.”

Apple will provide iPads that include the Pearson Common Core System of Courses delivered via a new app as part of the integrated solution. Apps such as iWork®, iLife® and iTunes®, in addition to a range of educational third-party apps are also included.

/ Apple PR


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