Ignition Entertainment Co-Founder Opens Mobile Development and Publishing Studio, Balloon 27 (B27)

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The former co-founder of Ignition Entertainment, Ajay Chadha, has announced today the launch of Balloon 27 (B27). B27 is an interactive indie developer and publisher of mobile and tablet games. The studio will launch their debut release “Hill Bill”, a motorcycle trick jumping game available on both iOS and Android devices – in July 2013.

“As many things separate us in the world today, we believe gaming can unite us,” the company’s official press release reads. “This idea came to fruition as B27 was founded with no regard to location, language, or timezone, but with a simple love for building games. Our diversity is our gift. Just as the seven colors form a beautiful rainbow, we are channeling the seven rays of light through our creative content.“

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First Look: Hill Bill for iOS and Android

According to the studio, Hill Bill is best described as a sidescroller featuring a combination of ‘Excitebike-meets-Tony Hawk,’ set across six beautiful environments and featuring 60 levels. Hillbilly Bill dreams of becoming the next Evel Knievel, and – with his trustworthy garage sale bike – sets up his very own ramps and eclectic hurdles. After mastering jumps and tricks on more demanding ramps, he takes his show on the road performing death defying jumps over greater distances at Mud Rallies, Race Tracks, and even the Circus, before attempting to conquer the greatest stunt of all, the Grand Canyon.

B27 says that it has three additional games scheduled for release before the end of 2013, although it isn’t sharing details on those titles with us – just yet. In 2010, Chadha left Ignition to join Digital Marketing and Technology Agency, TVGla, working with various brands including; Nintendo, Pepsi, Universal, Kia … and yes, Disney.

As supporters of everything indie, we’re excited to see what the team at Balloon 27 (B27) and Chadha can bring to the market in the future.


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