Just when you thought Facebook‘s photo-sharing service – Instagram – couldn’t get any more addictive, the company yesterday added the ability for its over 130 Million users to upload video to the service.
Positioning itself to better compete with similar offerings, (such as Twitter-owned Vine), the update now includes 13 brand-new and custom filters for users to choose from, including: Stinson, Vesper – and the weirdly-named ‘Dogpatch’.
“Over the past two and a half years, Instagram has become a community where you can capture and share the world’s moments simply and beautifully. Some moments, however, need more than a static image to come to life. Until now these stories have been missing from Instagram,” the announcement on the Official Instagram Blog reads.
Now when you go to take a photo with the app you’ll also be offered the option to switch to ‘Video’ mode via a button located to the right. Tapping this will switch the shutter button to a video recorder, where you can then go and shoot footage of whatever you want. Using the coined ‘Instagram Camera’ you’ll now be able to take 15 seconds of video, and with “world-class image stabilisation” the company says that you’ll be able to take beautiful videos “even when you’re walking or moving fast!”
“Today, we’re thrilled to introduce Video on Instagram and bring you another way to share your stories. When you go to take a photo on Instagram, you’ll now see a movie camera icon. Tap it to enter video mode, where you can take up to fifteen seconds of video through the Instagram camera.”
Describing the new update, Instagram co-founder Kevin Systrom explained that “when you post a video” to Instagram in the future, you’ll now also be able to “select your favorite scene from what you’ve recorded” to use as your cover image so your videos look “beautiful” even when they’re not playing.
As for the privacy surrounding those videos you take?
“So what does this mean for your content? – Nothing’s different from photos,” Systrom concludes. “We’re still committed to making sure you have control over all of your content. Only the people who you let see your photos will be able to see your videos,” Systrom added.
You can read the full announcement at blog.instagram.com.
Ready to press record? – Go for it!