No wonder Twitter is marketing its video-sharing service like crazy …
Analytics firm Topsy unveiled a chart over the weekend, which claims to show the usage of the Vine video service in comparison with Instagram‘s photo and video-sharing service. Specifically, the chart shows the immediate drop in usage of the service following the announcement that Instagram would also cater for video content going forward.
As you can probably see, Twitter’s Vine service took a significant hit in the hours following the Instagram announcement, seeing the video service lose roughly 1 Million potential ‘Vines’ which could have been posted by users of its mobile app. The service has continued to decline in usage since the announcement, and (according to Topsy’s figures) is currently averaging roughly 800,000 Vines posted a day, just managing to hit 1 Million – on June 25.
We should add that the chart above may not be as accurate as it could be, however, given that it only takes into account links posted to both the Vine and Instagram service on various micro-blogging sites, which, (at least in Instagram’s case), would more than likely also include photo posts, too.
The Question: Which out of the two do you prefer?