Although the company has streamed the 30-nights of free music event to its Apple TV set-top box in the past, Apple had (up until this point) not yet confirmed whether this year’s event — set to be headlined by Lady Gaga – would get the same live-streaming treatment.
However, a new video — entitled “iTunes Presents” — which is now available to watch on the official iTunes Festival section within iTunes, confirms that Apple will indeed be offering the ability for those who can’t make it down to London, and the event itself, to stream all 30 live performances directly into their living room, using its Apple TV.
As of writing, the required ‘iTunes Festival’ streaming app – (which the company usually pushes to the Apple TV ahead of the event starting, and allows for the watching of both live and on-demand performances) – is not yet available. Based on what happened before iTunes Festival 2012, though, we’re expecting this to become available on the homescreen of Apple TV units everywhere, between August 28-29.
Apple will of course also be streaming live performances to those who own an iPhone, iPod touch or iPad, via the official iTunes Festival London 2013 app.
— Katy Perry (@katyperry) August 20, 2013
The app, (which is now available worldwide), can be used to win tickets to see your favourite performer in the run up to the event starting, and when the event starts on September 1, will become your go-to place for everything iTunes Festival.
We’ll be sure to let you know the moment Apple remotely decides to push the ‘iTunes Festival’ streaming app to the Apple TV. Until then, though, you can check out the official iTunes Festival website.
UPDATE: iTunes Festival Streaming App. Now Available On Apple TV.
Apple has this morning wirelessly pushed its official iTunes Festival streaming app to its TV-connected black set-top box. The new app is broken down into four sections: Featured, Line-Up, Artists, and About, with the company providing access to this year’s complete event line-up, alongside giving you the ability to see high-quality photos taken from the last three years of iTunes Festival.
Right now, you can’t watch any live performances using the big-screen app. However, that will all change when September 1 swings around. First up will be Lady Gaga, who is set to take to the stage at London’s Roundhouse – at 9:00 PM.