Facebook Proposes Update To Data Use Policy. Now Seeking Permission To Use Your ‘Likeness’ In Commercials.

Facebook Proposes Update To Data Use Policy. Now Seeking Permission To Use Your ‘Likeness’ In Commercials.


In a controversial article, entitled “Proposed Updates to our Governing Documents,” published to The Official Facebook Blog, this weekend, the social giant proposed a number of changes to two of its important documents you should definitely read (in full), if you wish to continue using the Facebook service and (at the same time) not have your privacy violated.

The two documents included in the proposal for imminent revisal, are; Facebook’s Data Use Policy, and the company’s Statement of Rights and Responsibilities.

“These two documents tell you about how we collect and use data, and the rules that apply when you choose to use Facebook. From time to time we update these documents to make sure we keep you posted about the latest things you can do with Facebook,” the announcement read.

Here’s the news. Facebook is seeking your permission, (or rather, your acceptance of its new data usage and responsibility terms by continuing to use the Facebook service), to use your “likeness” in ads or commercials which (may) be ran on the site, and via its available mobile clients.

“As part of this proposed update, we revised our explanation of how things like your name, profile picture and content may be used in connection with ads or commercial content to make it clear that you are granting Facebook permission for this use when you use our services,” the company explains. “We are proposing this update as part of a settlement in a court case relating to advertising and we hope this clarification helps you understand how we use your information in this way, so we included an example of how these ads work.”

The newly proposed terms relating to the use of your name and profile picture in ads, or commercials, which may run throughout the Facebook network (worldwide) – are as follows:

1. You can use your privacy settings to limit how your name and profile picture may be associated with commercial, sponsored, or related content (such as a brand you like) served or enhanced by [Facebook]. You give [Facebook] permission to use your name and profile picture in connection with that content, subject to the limits you place.

2. [Facebook] do not give your content or information to advertisers without your consent.

3. You understand that [Facebook] may not always identify paid services and communications as such.

The announcement of the new proposal, (which also includes changes to the way the company will both treat and use your Facebook username, account privacy, and other staple features of the social network – going forward), has sparked an all-out frenzy of people in sheer disagreement of Facebook potentially being able to use their “likeness” to generate its own profit.

Some have even made notices of legal warning to the company:

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Of course, that’s how Facebook works. You are the product.

Until you delete your account, that is.

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