Citing “a source [within] Nike with knowledge of the details behind [his] departure,” 9to5Mac reports that Apple has managed to convince Nike’s Director of Design, Ben Shaffer, to join the team at its Cupertino, CA headquarters.
“At Nike, Shaffer was the Studio Director of the Innovation Kitchen. This is Nike’s research and development lab where new product designs are created,” Gurman reports.
“Under Shaffer’s lead, Nike was named the most innovative company in 2013 by Fast Company. Nike’s Innovation Kitchen has been connected to wearable products like the popular Nike Fuel Band, and most recently, the Flyknit shoe.”
Specifically interesting is the experience and value Shaffer could potentially bring to Apple’s (reported) interest and research involving the creation of “wearable products.” The company has long been thought to be working on a “wearable” product, with most reports pointing to a wrist-based device.
Shaffer’s reported hire by the company follows just weeks after Apple is thought to have cherry-picked Nike’s Fuelband Advisor and Fitness Expert, Jay Blahnik, to come and join its core product development team up in Cupertino.
Just as with the (reported) hire of Blahnik, however, the actual hire of Shaffer is yet to be officially confirmed by Apple itself.