Cook: iPhone 5C Is Our “Mid-Tier” Offering. It Was Never Meant To Be Entry-Level.

Cook: iPhone 5C Is Our “Mid-Tier” Offering. It Was Never Meant To Be Entry-Level.


Despite speculation prior to Apple’s September 10 media event building hype around the idea that the company would soon introduce an iPhone model that could be considered “low-cost,” Apple CEO, Tim Cook, has provided some further clarification on the purpose of the iPhone 5C existing in Apple’s popular iPhone product line, suggesting that the smartphone is simply there to serve as a “mid-teir” offering to the firm’s customers.

“If you look at what we’ve done, we’re selling the iPhone 4S as our entry offer. We sell the iPhone 5C as the mid-tier and the 5S,” the executive explained during yesterday’s fourth quarter earnings call. “Our goal is to have growth across the iPhone but we want each of those categories to grow as compared to what we were doing previously,” Cook said.

Clarifying that the ultimate introduction of the device was never meant to serve as its ‘entry-level’ iPhone offering, Cook explained that the goal of the iPhone 5C is to try and grow the iPhone product line, further – specifically in reference to the three price bands the company has now created for itself with the product.

Screen Shot 2013-10-29 at 15.57.29

“If you look at the total that we’re making in the low end, mid tier, and high end, the sum there, we’d like to grow in each one of those. We’re really please[d] (sic) that we did that.”

The iPhone 5C arrives in a choice of five vibrant and different colours, and is made from both aluminium and glass with a steel-reinforced plastic exterior. The device was introduced as the “lower-cost” of the two new iPhone models the company announced at the beginning of September, providing potential owners with a cheaper choice compared to the company’s high-end iPhone 5S (with “Touch ID”).

/ MacRumors