Amazon Prime: 20 Million Members Strong.

Amazon Prime: 20 Million Members Strong.


With the holidays still in full swing, GeekWire is out with a new report this evening that aims to detail the recent success of Amazon’s ‘Prime’ shipping service.

Now 20 Million members strong, Amazon Prime provides free two-day shipping on all eligible purchases, as well as discounted one-day shipping rates, in return for a flat $79 annual fee.

Overall, Amazon says the 2013 holiday season was its “best ever,” with more than 36.8 million items ordered on Cyber Monday alone. It isn’t a surprise that the holiday season set a new record, given the steady growth in e-commerce sales worldwide. The company didn’t disclose sales figures, so the full impact won’t be apparent until Amazon reports fourth-quarter earnings.

“Amazon Prime membership continues to grow, and we now have tens of millions of members worldwide. They benefit from all-you-can-eat free two-day shipping on millions of eligible items and our members have a voracious appetite,” the company’s CEO, Jeff Bezos, said in a post-holiday press release.

Key Takeaways

- More than half of Amazon customers shopped using a mobile device this holiday.

- Between Thanksgiving and Cyber Monday, Amazon customers ordered more than five toys per second from a mobile device.

- Amazon shipped to 185 countries this holiday.

- The last Prime One-Day Shipping order that was delivered in time for Christmas was placed on Dec. 23 at 10:22 p.m. PST and shipped to Carlsbad, California. The item was a Beautyrest Cotton Top Mattress Pad.

- The last Local Express Delivery order that was delivered in time for Christmas went to Everett, Washington. It was a ‘Plantronics Audio 655 – USB Multimedia Headset’ in Frustration Free Packaging ordered at 12:26 p.m. PST on Christmas Eve and delivered at 3:56 p.m. PST that same day.

- Amazon.com shipped enough items with Prime this holiday to deliver at least one gift to every household in America.

- Prime was so popular this holiday, that Amazon limited new Prime membership signups during peak periods to ensure service to current members was not impacted by the surge in new membership.

Start your FREE trial of Amazon Prime, today!.

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