Tonight I received an e-mail from the folks at vdio, regretfully informing me that the service was ceasing operations – effective immediately. As a long-time subscriber to rdio unlimited, until recently, and the obvious problems the team encountered with serving video content in a seamless manner, the news was not a surprise – but was still, nonetheless, saddening.
But, it wasn’t all bad news.
The company announced in the e-mail that it would be reimbursing every customer who had either bought content on vdio, or had rental content which may have been about to expire, with an Amazon Gift Certificate to the total amount of their transactions processed through the service.
During the last year, I’m quite okay in telling you that I spent a total of £5.87 on renting movies through vdio – and received £2.87 of this back in Amazon credit, today. It’s all you can expect, really — from a company that has already shut its doors.
Let this be a lesson: Don’t pay to rent video content, unless it’s from iTunes.
As of writing this article, the official vdio iPad app is still available for download on the App Store. However, the login gate the app previously showed upon launch has been replaced with a message, that now redirects all users to this FAQ entry.
All movies and TV shows purchased will be completely refunded and will no longer be available for streaming on Vdio.
I just hope rdio isn’t next.