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Pebble Hits Back On Apple Watch. [Was: $149, Now: $99]

Arguably one of Apple’s most serious competitors when it comes to down to the functionality, and customisability, offered by the “smartwatch” category, Pebble Technology – the company behind the popular Pebble smartwatch that raised over $1 Million on crowd-funding site Kickstarter, has launched a new ad campaign aimed at hitting back at Apple Watch – and its reported less than stellar battery life.

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